Cold Approaches: The #cs183d Street-Smart Skill They Don’t Teach You in Business School
By Larry Chiang
They teach you theory at Stanford. They give you cases, frameworks, and PowerPoints. What they don’t teach you is #cs183d ~ the street-smart execution track. The protocol where you actually pick up the girls, use the phone function on your smartphone, walk across the room at a networking function, or open your mouth to say good morning.
That’s the real class.
That’s the one that separates the people who talk about startups from the ones who actually build, sell, and close.
Cold approach is the purest form of #cs183d.
No entourage. No social proofs. No “my friend knows her” crutches. Just you and the moment.
Just the balls to cold open.
In sales we call this a cold call.
In life we call it a cold open. Same muscle. Same game. Same rules.
You eat the rejection.
You let that temporary failure roil right off your back. Every “no” is non personal data.
Every awkward pause is feedback.
Every time she keeps walking or she says “I’m gonna politely say NO!,” you log it, adjust your cold open, or don’t adjust your cold approach and get more adamant and maybe sharper.
That’s not failure
That’s #cs183d in action.
That’s how you turn carbon into diamond. I call some of these interactions COAL because you start as raw carbon and, through skill, you compress it into something valuable.
Coal Opens, hiLarryAss
Close for the calendar. Don’t just vibe. Don’t just “see where it goes.” Get the appointment. Get the number. Get the next step locked in. Aim high
#SextupleEntendre Appt energy when the situation calls for it. Then seal it with a KISS. Keep It Simple, Stupid. Or seal it with consent wielded like a light saber: precise, respectful, powerful. You don’t swing wildly. You know exactly when and how to move forward.
Main frame like you’re mog mog. Own the energy. You’re not hoping she likes you. You’re creating a moment worth her time. Same way you’d walk into a tough customer meeting or a VC office without a warm intro. You bring the value. You bring the frame.
In under six minutes you can double someone’s “salary” in life terms ~ make their day better, their options bigger, their energy higher.
That’s the #cs183d close.
That’s distribution in real time. That’s what customer support and high-ticket sales actually look like when the script goes out the window.
#cs183d isn’t just for business.. coal approach’s for life.
It’s the gender-reversal exercises that show you the game from every angle. It’s the sales techniques that work when the other person has zero reason to talk to you. It’s the distribution hacks that turn a random interaction into momentum. It’s what Mark McCormack was really teaching in What They Don’t Teach You at Harvard Business School — updated for today’s streets, today’s Silicon Valley, today’s cold opens. WTDTYAHBS
You can’t outsource this.
You can’t delegate to a dating app
You can’t hire a vp of getting your dick kissed
You can’t fake it with followers or friends in the background. You have to do the reps. Solo. Raw. Street-smart.
Allysa Lu. Eileen Gu. High-frame examples. But the principle is universal. The skill is the same whether you’re opening a prospect, a customer, or someone who catches your eye on the street.
Cold approach is the skill.
If you can’t cold open, go home and do whatever. But if you want real results — real connections, real deals, real life — get out there and run the #cs183d plays.
#cantStopWontStopChiangStop
650-283-8008
Larry Chiang
Duck9
What they will never teach you at Stanford Business School.
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