Chapter 6 & Chapter 9 is an “Easter Egg” -they’re at #ch6 to #ch9. Here’s a video at my Hotel Vallagio in Napa California where the breakfast is free
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What Would Larry Chiang Do
Well, I would not make you wait until 09-09-39, which is when “What They Will NEVER Teach You at Stanford Business School” debuts Chapter 6 at 300 w 44th St at New York Fashion Week’s front row
http://www.youtube.com/watch?v=QXIaNZi3mHQ
http://www.youtube.com/watch?v=QXIaNZi3mHQ
Chapter 6 is sales
Larry Chiang would duct tape sales and marketing APIs for distribution using $20 Claude Pro in a scrappy, high-leverage way that matches his teaching style in Stanford classes like ENGR 145 and the CS 183 series. Larry Chiang would emphasize external APIs, street smarts, and getting distribution done without big teams or heavy builds. No fancy setups, just glue existing tools together with Claude Pro as the always-on orchestrator for $20 a month.
Here is how he would approach it, step by step, in plain text:
First, load your full business protocol, map, treasure map and context into one Claude Pro project. One conversational focus. Paste in your ideal customer profile, buyer personas, current sales process, objection handlers, positioning, historical campaign results, and any metrics that show what has worked. Include your API keys or access details for tools like Salesforce or HubSpot for CRM, Stripe for payments, Mailchimp or Klaviyo for email, LinkedIn Sales Navigator, Google Ads, Meta, affiliate networks, Shopify, or Amazon Seller Central. Beehiv for Email Newsletter Management
This one-time dump gives Claude persistent memory of your voice and goals so you do not repeat yourself.
Next, use a strong starter prompt to turn Claude into your duct-tape distribution engineer. Something like: You are my external API duct-tape sales and marketing engineer. Goal is automated distribution at scale with minimal cost. Connect these APIs: list your specific sales CRM, marketing tools, and distribution channels. Build end-to-end flows for lead enrichment and personalized outreach, multi-channel nurture sequences across email, LinkedIn, X, and SMS, viral or partner distribution like auto-posting content and handling affiliate payouts, and closed-loop reporting back into your CRM and payment systems. Use computer use or code where helpful. Keep everything scrappy, cheap, and legal. Output exact prompts, scripts, or daily instructions I can run.
Claude will generate ready-to-use pieces: simple Python snippets if needed, browser automation ideas, or adaptive campaign logic that learns from replies and results. It can analyze reply rates and adjust outreach automatically.
For specific duct-tape combinations that fit Larry’s external API mindset:
– Lead generation and enrichment: Glue Clearbit or Apollo with LinkedIn and Hunter.io. Claude pulls signals, enriches leads, then triggers personalized first touches.
– Outbound distribution: Connect Instantly.ai or Lemlist with your CRM and Gmail. Claude reviews performance live and scales or pauses campaigns based on what converts.
– Content to viral distribution: Link X or Twitter API with Buffer or LinkedIn tools and Google Analytics. Claude optimizes threads or posts, tracks what spreads, and reuses winners.
– E-commerce or partner distribution: Tie Shopify or Amazon Seller with Stripe and affiliate platforms. Claude handles reseller onboarding, commission payouts, and inventory syncs.
– Retargeting and upsells: Connect Meta or Google Ads APIs with your email tool. Claude reads closed-won data from Stripe and spins up lookalike audiences or follow-up sequences.
Run it daily with short stand-up prompts: Analyze yesterday’s distribution metrics and suggest adjustments. Or schedule a recurring check-in: Review outreach results and optimize the next batch. Claude Pro’s computer use or code features act as the 24/7 agent without needing your own server or hardware. You can even spin up multiple lightweight agents inside the same project, one focused on outreach, one on content, one on analytics, all sharing the core business context.
This matches Larry’s long-running emphasis on external APIs as the shortcut to distribution. He has talked about ripping phone-book style data, Uber ride APIs, or credit sources in classes to create instant funnels. With Claude, the “duct tape” becomes smarter and more adaptive because the model holds context and iterates on its own. No Mac Mini required, no dev team, just the subscription handling the orchestration while you focus on higher-level moves.
If you want the exact prompts he might use or tweaks for your specific stack, drop your tool list in the comments and I can refine the starter prompt for you. Or reach out to me directly at 650-283-8008, so I can answer and mentoring you on these kinds of hacks.
Start small with one flow, test it, then expand.
That is the scrappy path to automated distribution.
At some point in the future, math is going to have to math… but until then we have free vc tokens
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